Lead management, built for growth

Every lead captured.
Nothing followed up late.

RUTA connects directly to your Facebook & Instagram Lead Ads and pulls every submission straight into one shared pipeline — the moment someone hits "submit," your team already sees it. No spreadsheets, no copy-pasting from Ads Manager, no lead left waiting.

Access CRM → See how it works

Manual webhook setup

Real time

Lead delivery from Meta

Pipeline for your whole team

New lead from Instagram — auto-assigned, zero delay.

Live Pipeline

Connected to Meta

New

Aarav ShahMeta Lead Ads · 2m ago

Priya NairInstagram · 6m ago

Contacted

Rohan MehtaFacebook · Today

Site Visit

Sneha IyerAssigned · You

Won

Kabir VermaClosed today

Why teams switch to RUTA

Leads move fast. Most CRMs can't keep up.

Without RUTA

Someone manually checks Meta Ads Manager and copies leads into a spreadsheet — hours after they came in.
Duplicate entries, missing phone numbers, and no record of which ad or form actually generated the lead.
No one knows who's supposed to follow up, so hot leads go cold by the time someone calls.
Setting up a webhook meant hand-entering Page IDs, access tokens, and verify tokens correctly, every time.

With RUTA

Leads land in RUTA the instant they're submitted — no one has to go looking for them.
Every lead is automatically de-duplicated and tagged with its exact Page, ad, campaign, and form.
Leads route straight into one shared pipeline with clear ownership and follow-up reminders.
Connect once with your Meta login — no Page IDs, tokens, or webhook URLs to enter, ever.

Everything you need

One system, from first click to closed deal

RUTA isn't just a lead inbox — it's the pipeline your whole team works from.

Automatic Meta sync

Connect your Facebook Page, Instagram, and ad account once — campaigns, ad sets, forms, and leads sync automatically, with no manual configuration.

Unified sales pipeline

A single, visual pipeline your whole team works from — every lead's stage, owner, and next follow-up in one place.

Branches & team roles

Split leads by location or team, and control exactly who can see and edit what with fine-grained, role-based permissions.

Built-in reliability

Every incoming lead is deduplicated, retried on failure, and never silently dropped — with a full delivery log for every event.

Custom fields, per industry

Pipeline stages and lead fields tailored to how your business actually sells — not a generic one-size-fits-all form.

Public capture forms

Publish your own lead forms for your website or landing pages — leads flow into the exact same pipeline as your Meta ads.

Built for how you sell

One CRM, tailored to your industry

RUTA ships with ready-made pipelines for Real Estate and Solar, and fully customizable stages and fields for Healthcare and any other lead-driven business.

Real Estate

Track property, budget, and preferred location — from first inquiry through site visits to booking.

Ready-made pipeline

Solar

Capture system capacity and monthly bill, then move leads through site survey to installation.

Ready-made pipeline

Healthcare

Manage patient inquiries, appointment requests, and follow-ups from ads, forms, and walk-ins.

Custom fields & stages

Any other business

Education, automotive, financial services, retail — define whatever fields and stages match how you sell.

Custom fields & stages

Get started in minutes

From "Connect Meta" to your first lead

Connect Meta

Pick your assets

Choose your Page, Instagram account, and ad account. RUTA syncs campaigns and forms automatically.

Webhook activates itself

RUTA subscribes to lead events for you — no callback URLs or tokens to configure, ever.

Leads start flowing in

Every new submission lands straight in your pipeline, ready for your team to work.

Every lead captured.Nothing followed up late.