RUTA connects directly to your Facebook & Instagram Lead Ads and pulls every submission straight into one shared pipeline — the moment someone hits "submit," your team already sees it. No spreadsheets, no copy-pasting from Ads Manager, no lead left waiting.
Why teams switch to RUTA
Everything you need
RUTA isn't just a lead inbox — it's the pipeline your whole team works from.
Connect your Facebook Page, Instagram, and ad account once — campaigns, ad sets, forms, and leads sync automatically, with no manual configuration.
A single, visual pipeline your whole team works from — every lead's stage, owner, and next follow-up in one place.
Split leads by location or team, and control exactly who can see and edit what with fine-grained, role-based permissions.
Every incoming lead is deduplicated, retried on failure, and never silently dropped — with a full delivery log for every event.
Pipeline stages and lead fields tailored to how your business actually sells — not a generic one-size-fits-all form.
Publish your own lead forms for your website or landing pages — leads flow into the exact same pipeline as your Meta ads.
Built for how you sell
Real Estate, Solar, Healthcare, or anything else you sell — RUTA is one single platform that works for any industry.
Get started in minutes
Sign in with Facebook from Settings → Integrations — no developer setup required.
Choose your Page, Instagram account, and ad account. RUTA syncs campaigns and forms automatically.
RUTA subscribes to lead events for you — no callback URLs or tokens to configure, ever.
Every new submission lands straight in your pipeline, ready for your team to work.
Simple, transparent pricing
Running your own business, or managing campaigns for multiple clients as an agency — pick which one is you, see exactly what's included, then choose a billing cycle.
No feature gating, no hidden tiers — same on the free trial and every paid cycle.
Everything in Individual, plus the tools built for running multiple clients from one login.
Questions
RUTA is a lead management system built specifically for businesses running Facebook & Instagram Lead Ads. It connects directly to your Meta ad account and pulls every lead into one shared pipeline the moment someone submits — no manual exporting from Ads Manager, no spreadsheets, no leads sitting unseen.
No. Sign in with Facebook from Settings → Integrations, pick your Page, Instagram account, and ad account — RUTA syncs your campaigns, forms, and leads automatically, and subscribes itself to receive lead events for you. There are no Page IDs, access tokens, or webhook URLs to enter.
Yes. When one of your ads is set to send clicks to WhatsApp, RUTA detects that from the ad's own configuration and captures the first message as a lead. This is ad-destination detection, not a WhatsApp inbox — RUTA doesn't replace WhatsApp Business or manage your ongoing conversations, it captures the lead the moment it arrives.
RUTA never guesses. If an ad has no linked Instant Form and its destination isn't WhatsApp, it's flagged as "Unknown" on your Meta Integration status page rather than being assigned a lead source it can't verify.
Yes. Invite your team and assign role-based permissions, and split leads by branch or location if you operate in more than one place.
Individual is for running your own campaigns and pipeline. Agency includes everything in Individual, plus the tools for managing multiple client accounts from one login: client-wise campaign reporting, aggregate lead reporting across clients, one-click switching into any client's own workspace, and audit-logged access.
Full RUTA functionality with 1 connected campaign and every lead it generates — free for 15 days. There's no feature gating on the trial; it's the same product, just capped to 1 campaign.
Nothing about the functionality or campaign limit changes — only how often you're billed. Committing to a longer cycle lowers your effective monthly price: 10% off on Quarterly, 20% off on Half-Yearly, and 25% off on Yearly, compared to paying monthly.
Individual plans include 5 campaigns. Agency Basic includes 5 client accounts and 10 campaigns total, split across them however you choose.
Yes. Every client's data lives in its own isolated account — agency users only ever see clients they've been explicitly assigned to, and every time an agency user accesses a client's data, it's automatically logged.
Didn't find your answer? Email us at empiryxtech@gmail.com and we'll help.
Access your RUTA workspace and see every lead in one place.